The science and art of website management can be broken down into three main areas. The first is administration and it involves hosting and server choices, website back-ups, SSL certificates, domain registration, email account management, security, compliance and database oversight. It may also involve oversight and coordination with marketing and IT assets.
The second area under the website management umbrella is development. Website development typically covers all aspects of website creation and management. It includes performing simple site updates for promotions and offers to more complex tasks like integrating with a CRM, adding and setting up plugins, databases, multistep sales funnels and tracking. The expertise required typically consists of: CSS, PHP, Jquery, MYSQL, WordPress, HTML
The third area, referred to as website marketing, involves creating and implementing marketing plans to attract new customers and enriching your existing client base. It’s about initiating and maintaining relationships based on value and appreciation by leveraging digital marketing strategies to drive targeted traffic to your website(s). Specific strategies are tailored for various traffic channels: organic, social, direct, referral and PPC. Tracking is essential to measure efficiencies in order to optimize strategies and fine tune tactics. Different types of businesses and niches necessitate different types of website development and digital marketing approaches. To discover how Spectrum Development can help your company optimize it’s internet marketing, contact us below.